Part of any marketing strategy for a business today includes getting a website setup so customers can learn more about, and interact with your business. With over 230 million people on the internet in the United States alone, people look to the internet when they want to find a business and learn more about it. Surprisingly, over the next five years, this will no longer be enough. The next internet revolution is already upon us...people accessing the internet from mobile devices.
People don't just carry cell phones with them anymore. More and more people are buying smartphones like iPhone, Android, or BlackBerry that are able to access the internet and a wide variety of media. By next year, over 85% of new handsets (including smartphones) will be able to access the mobile web. Last year a half a billion people worldwide accessed the mobile Internet, with 285.6 million of those subscribers being in the USA. With the explosive growth of access to the mobile web, it is expected that in five years the number of people accessing the mobile Internet will overtake the desktop PC as the most popular way to get on the Web. Over the past 12 months, traffic to mobile websites has grown by 600%, and the average time spent on a site has more then doubled.
What do all these numbers and stats mean for your business? Your customers will be increasingly accessing your website from a mobile device, and not from a computer. Standard desktop websites don't always display well on mobile devices, and can be hard to navigate with just a finger on a touchscreen. This is a perfect opportunity to give your customer well organized and easy-to-use information about your company. Optimizing a mobile version of your website will make it easier for the customer to find exactly what they're looking for, whether it be a phone number, address, list of services, menu for your restaurant, or a video or pictures further showcasing what you do.
Murray Multimedia Resources is prepared to help you conquer the mobile web with a cost effective, elegant solution, that lets you easily update and manage your mobile website on your terms, letting you focus on attracting and communicating with your customer and not worrying about how to make the technology work. You can engage customers even further by offering web only coupons for your business, and providing at-their-fingertip reviews of your products and services.
To see a demo of how this works, access www.MMRmedia.com from your desktop computer. Then, use your smartphone to access the exact same website, and you'll get a whole different experience.
Want to get started? Give us a call. We're your resource for mastering the new mobile web!
By Ian Murray
